The organization has its clients to thank for offering it some assistance with building that notoriety. Taking after the lead of GoPro's rush looking for CEO and author Nick Woodman, GoPro clients have overflowed the Internet with recordings of their own experiences. In 2013 alone, GoPro clients transferred 2.8-years worth of video including GoPro in the title, as indicated by the organization's S-1 documenting. In the first quarter of 2014, individuals viewed more than 50 million hours of recordings with GoPro some place in the title, filename, label, or depiction. Every video serves as a client testimonial, as well as guerrilla publicizing, giving potential clients a large number of reasons why they ought to purchase one of GoPro's cumbersome little cameras. Thus in spite of the way that GoPro just offers cameras (and embellishments and mounts for cameras), it turned out to be otherwise called an enterprise games brand than as a camera producer.